The internet has “shifted” the music industry's balance of power from the traditional music conglomerates to independent music companies and artists. LiveMyHustle’s mission is to become a doorway to that continued “shift” in leveling the playing field for independent artists. LiveMyHustle’s rich media website’s inviting design fully immerses and engages our music community (artists, writers, producers, song stylists and their enthusiasts) in such a manner to solidify a true digital kinship. LiveMyHustle delivers a presentation tier with an ease and richness that takes our music community to another level.

BattleZoneX -- a rich internet application featured on the site – brings a new internet experience to our web portal. In the complex landscape of online contest competition, BattleZoneX’s "bracket style" audio/video tournament application is readily distinguishable from other such contests. BattleZoneX with its unique design is destined to revolutionize online contest competitions.

Sir Drafton, Founder

Drafton, who hails from the San Francisco Bay Area, confidently leveraged his12 years of web design and development in creating this enhanced web platform. He was the sole developer and designer of LiveMyHustle, and he brings a breath and depth of experience in programming and developing this interactive web portal. Drafton’s goal is to build a “tight niched” music community committed to participating in the “paradigm shift” happening for Indies.

Drafton's much unexpected diagnosis of cancer almost 2 years ago is a driving force in the passion he shows for his work. Drafton, essentially, programmed his way through 12 months of cancer treatment -- through radiation, chemotherapy and several surgeries. It was during this journey that Drafton embraced the philosophy of programming every single day all the while whispering his mantra "build it and they will come!" Drafton’s assurance in his vision was boosted in the summer of 2007 when his web properties and products landed his company in the top 100 finalist of TechCrunch 20’s hottest new internet start-ups.

"Cliffhanger" Clifford Worley, Co-Founder

Worley, a San Francisco Bay Area native, teamed up with his cousin, Sir Drafton, to take the helms in growing the identity of LiveMyHustle. Being a music producer himself, Worley is excited about developing a web portal that will take the lead in providing new and innovative tools and services to independent music artists. LiveMyHustle’s goal is to support independent artists in maximizing the value of the internet as it relates that continued shift from “in the box” music conglomerates to the full acceptance of indie music. Worley, a graduate of UC Berkeley, holds a Bachelor of Arts Degree in Organizational Management. With a background in project management, web development, and systems administration and a pulse on the music industry, Worley brings much insight on bridging the gap between online and offline music.

Esther C. Moore, Attorney, Co-Founder

Moore, a practicing attorney who resides in the San Francisco Bay Area, partnered with her son, Sir Drafton, in developing this high-end web portal for music artists and enthusiasts. LiveMyHustle presents a site with functions and features developed at a level made for the big music conglomerate. Moore is confident that LiveMyHustle sets a new standard for music related web portals. Besides a Juris Doctorate degree, Moore also holds a Master’s in Education and a Bachelor of Science in Business Administration

Xyzaeiou -- web solutions enabled

Sir Drafton, is the CEO of Xyzaeiou, a social networking software service company, whose primary focus has been in the development of niche (social and entertainment) high-end, solution enhanced platforms and products that offer user generated content.